Thursday, July 23, 2009

Your CV As A Sales Brochure

By Glenn Hughes

Most people see their CV as a bit of a boring document designed to give the recruiter some useful information to talk about at an interview. This is simply untrue. A CV (or curriculum vitae) is one of the biggest tools in your armoury when it comes to selling yourself. It is a high end magazine, not a cheap leaflet

I have no idea why, but people in the UK (and other English speaking countries as well) tend to hide their light under a bushel. The CV is not the place for shrinking violets, it is a place to sell, to brag and boast and most of all to show a potential employer just how valuable an asset that you will be to their business

Coming over like a pushy double glazing salesman in a CV will no help you. Not unless you're looking for a job selling double glazing anyway! Quiet confidence in factual achievements leap out of the page as they are honest and have the recruiter wanting to know more. Achievements in the past show a track record that is likely to be repeated (at least in the recruiters eyes)

Most mothers taught us to be honest. So where did we learn to lie? Your CV is one place where lies genuinely have no place. No half truths either please. The truth, the whole truth and nothing but the truth. There is nothing, however that says you have to put anything in your CV about your mistakes. Focus on the good things that you have done. Mistakes? Leave them out

Simple, old fashioned attention to detail goes a long way on a CV. For example, taking time to get the exact dates that you were employed between shows honesty and attention to the smallest detail, particularly important in some job roles. Pay particular attention to grammar, spelling and punctuation. This will also pay great dividends as there are so many people who just don't

Your educational and professional qualifications should be listed separately. Educational qualifications are gained through institutions like colleges, schools, etc. Professional qualifications are gained through companies, training providers and the like, They are different and should be listed separately

Passing a driving test of any sort shows people that you have a degree of persistence, independence and stickability that many people simply don't have. It is a common assumption that everyone drives. They don't. Make sure that anyone reading your CV knows that you can drive (if you can), and specifically, which classes of vehicle that you are licensed to take out on the road

Age is a sensitive subject. Too old or too young can be a problem. Our advice, leave your age out of the document- it's for you to know and for the recruiter to find out. In any case, never include your full date of birth as your identity needs to be kept safe- this is useful information for anyone trying to steal that identity

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