Thursday, January 21, 2010

Things To Keep In Mind Before Hiring A Corporate Photographer

By KC Walter

Corporate photography is a subset of the greater discipline of commercial photography. However, the scope of corporate photography is quite vast and a person practising it ought to be highly skilled in his art.

There are a lot of aspects that distinguish other forms of commercial photography from corporate photography. It is a one-click business with no scope for retakes that enable a photographer to correct his work if he doesn't get it right the first time. Hence a seasoned and competent corporate photographer requires to be contacted for the task.

The photographer, who you are planning to hire, must also have the capability to think quickly as at corporate events everything happens quickly and without prior notice. A relaxed photographer having low levels of alertness and knowledge of what is going on around him cannot perform as a corporate photographer.

An essential element of corporate photography is headshots of all the key attendees. These headshots might be stored in the organisation's archives or be published on the pages of newspapers. Hence the photographer must have an exceptionally good expertise in taking such pictures.

The nature of corporate photography is so different that hiring a photographer on word of mouth alone can be an unwise decision. For example, a corporate event would be a terribly wrong project to be taken up by a wedding photographer and his task there might even cause public embarrassment. Marriage functions are very ritualistic, so a wedding photographer knows precisely the succession of events that he is to follow and performs his task accordingly. But in corporate events, unexpected incidents are very common and this demands total awareness from the photographer. That is why a photographer with previous experience in shooting corporate events should always be preferred

There are several business requirements associated with corporate photography and the above mentioned suggestions would help you to hire a truly expert corporate photographer. However, to cross-check all the photographer's claims, you should always look at samples of his past work.

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